Where are you focusing your attention?

Multitasking

Can technology actually waste time?

Regardless of what people may say about their priorities and what they value most, it is where they focus their attention that reveals whether they are really ‘walking their talk.’

Whether inadvertently or not, the Internet and social media such as Twitter and Facebook may be consuming their lives, where are you focusing your attention? Their so-called priorities, goals and dreams are being put on hold to a time in the future that may never materialize.

As Marshall McLuhan warned us in the 1960s, the medium is the message. We may have started sending tweets or posting to Facebook or writing a blog with an end result in mind – whether it were to promote a seminar, sell product, or whatever. But we soon became captivated by the medium, and feel compelled to continue daily or weekly tweets or posts for the sake of tweeting and posting – with no particular objective in mind.

We may have originally used technology to save time; but over the years it has become a time consumer – with insufficient value from much of it to warrant such an expensive input of time and energy.

Time is life – and a life well lived does not necessarily include a large portion of it being dedicated to surfing the net, accessing YouTube videos, posting tweets and providing Facebook friends with play-by-play updates of our every move.

Social media, like TV or anything else, is fine in moderation. So spending an hour a day online is probably not excessive – especially when it includes useful information that will be put to good use. And TV is great for news and entertainment.

But five hours a day watching TV is a little much, and even 40 minutes a day of social media may be excessive – especially since it reduces the time and energy available for real, live, human interaction.

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